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This web site states the following, "Knowledge sharing trustworthy environment accelerated performance." We saw that the web page also said " Through member collaboration, facilitated meetings, and expert presenters, members have access to a group of their peers that are leading IT departments across West Michigan." It also said " Simply put, ITMA provides knowledge sharing in a trustworthy environment to accelerate performance. When, Where and How. Click here to be added to the meeting mailing list! Digital Workplace - When, Where and How. Thursday, April 13, 2017 800 AM." The header had itma as the highest ranking optimized keyword. It is followed by information technology management association, it west michigan, and information technology michigan which isn't as ranked as highly as itma.